E10 – Matthew Liebmann – How Data Science Is Shaping the Future of Movie Marketing

Do you want to know how data and analytics are helping all of your favorite movies to reach you in the cinemas? 

Matthew Liebmann is the professional with the answers. With over 25 years of experience in the entertainment and media sector, he knows the ins and outs of the industry. He is currently the COO and the Global President of Movio, the global leader in marketing data analytics for the film industry.

Movio utilises data science and campaign management software to help cinema exhibitors, studios, and distributors market their services and create customer loyalty. It uses anonymised data of 39+ million active moviegoers from the world’s leading cinema chains for targeted campaign solutions through behavioral analytics. 

Matthew has been working to ensure the continued success of Movio Cinema, the flagship product of the company, and leading into growing markets in the US and Canada, China, Japan, India, UK, France, Mexico, and Brazil. He is also a part of the organisation’s Strategic Council whereby he is involved with the setting and executing strategies for the company. 

Matthew is a former board member of Screen Australia, the key Federal Government direct funding body for the Australian screen production industry. 

Prior to this, he was the COO of HOYTS Entertainment, one of the world’s leading entertainment companies with a chain of successful cinema complexes in Australia and New Zealand, and as a Director at PricewaterhouseCoopers (PwC). 

At HOYTS, he created, launched, and managed the Hoyts Rewards loyalty programme that received the Award for Marketing Excellence – Loyalty Programs’ by the Australian Marketing Institute, recognising Hoyts Rewards as the nation’s best loyalty program in 2012. At PwC, he was one of the company’s leading experts for the entertainment sector and was the founding author and editor of PwC’s Australian Entertainment and Media Outlook.

The mission of his career is to assist multinational retail, entertainment, media, and leisure organisations to adapt to business model, consumer and technological changes in order to create sustainable, customer-centric growth, and profitability.

In this episode, Matthew goes really deep into the cutting-edge advancements in entertainment marketing and the use of data and analytics to create stellar customer experiences. 

Weaving the online and offline data — loyalty programmes, subscriptions, purchase information, time and frequency, and many other details — for the betterment of moviegoers, filmmakers, and the exhibitors alike.  

How it’s all about giving the best experience to the customers otherwise the main purpose of data and analytics will fail. 

Why Netflix is buying cinemas and in which direction the streaming services are headed. How cinema has been competing, innovating, and thriving still. 

How the rise of so many streaming services is going to create problems for the consumers and how the local content can survive in the age of streaming disruption. 

And, much more!

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