Business Analytics



02 Apr: E10 – Matthew Liebmann – How Data Science Is Shaping the Future of Movie Marketing

Do you want to know how data and analytics are helping all of your favorite movies to reach you in the cinemas? 

Matthew Liebmann is the professional with the answers. With over 25 years of experience in the entertainment and media sector, he knows the ins and outs of the industry. He is currently the COO and the Global President of Movio, the global leader in marketing data analytics for the film industry.

Movio utilises data science and campaign management software to help cinema exhibitors, studios, and distributors market their services and create customer loyalty. It uses anonymised data of 39+ million active moviegoers from the world’s leading cinema chains for targeted campaign solutions through behavioral analytics. 

Matthew has been working to ensure the continued success of Movio Cinema, the flagship product of the company, and leading into growing markets in the US and Canada, China, Japan, India, UK, France, Mexico, and Brazil. He is also a part of the organisation’s Strategic Council whereby he is involved with the setting and executing strategies for the company. 

Matthew is a former board member of Screen Australia, the key Federal Government direct funding body for the Australian screen production industry. 

Prior to this, he was the COO of HOYTS Entertainment, one of the world’s leading entertainment companies with a chain of successful cinema complexes in Australia and New Zealand, and as a Director at PricewaterhouseCoopers (PwC). 

At HOYTS, he created, launched, and managed the Hoyts Rewards loyalty programme that received the Award for Marketing Excellence – Loyalty Programs’ by the Australian Marketing Institute, recognising Hoyts Rewards as the nation’s best loyalty program in 2012. At PwC, he was one of the company’s leading experts for the entertainment sector and was the founding author and editor of PwC’s Australian Entertainment and Media Outlook.

The mission of his career is to assist multinational retail, entertainment, media, and leisure organisations to adapt to business model, consumer and technological changes in order to create sustainable, customer-centric growth, and profitability.

In this episode, Matthew goes really deep into the cutting-edge advancements in entertainment marketing and the use of data and analytics to create stellar customer experiences. 

Weaving the online and offline data — loyalty programmes, subscriptions, purchase information, time and frequency, and many other details — for the betterment of moviegoers, filmmakers, and the exhibitors alike.  

How it’s all about giving the best experience to the customers otherwise the main purpose of data and analytics will fail. 

Why Netflix is buying cinemas and in which direction the streaming services are headed. How cinema has been competing, innovating, and thriving still. 

How the rise of so many streaming services is going to create problems for the consumers and how the local content can survive in the age of streaming disruption. 

And, much more!

More links about the guest

LinkedIn Profile:

What is one book that you would gift to your younger self and why this book?

His Organisations: 

Articles:

In the News:



28 Dec: E7 – Luke Halliday – Laying the Foundation for a Future of Innovation in the Australian Airport Industry

Luke Halliday
Luke Halliday – Laying the Foundation for a Future of Innovation in the Australian Airport Industry

Luke Halliday is a dedicated problem solver who believes in making the impossible possible with a driven passion to transform technology explicitly into tangible business values. Most recently, he has been doing it for the Australian airport industry. 

He was previously an Executive Technology at Australia Pacific Airport Corporation, the operator of Melbourne and Launceston Airports, Where he is transforming airport technology and shaping the organization’s future trajectory by building a real-time, predictive data analytics capability and enterprise data platform.

In his role as CIO, Luke has combated cost challenges, redesigned the operating model of technology to integrated outsourced and internal teams and set a strategy that is modernising technology across the airport. He is passionate about how data analytics and AI will improve overall airport operations and security. 

He completed his Executive MBA at Bond University, graduated from the Australian Institute of company directors as a qualified director and acquired a range of expertise in business management, marketing, IT infrastructure and systems engineering.

In his early 20’s he co-founded an IT services business which went on to be listed twice in the top 10 fastest growing IT service businesses in Australia – Mercury IT. Through a journey which included merging two other IT businesses into mercury, establishing a management team and eventually stepping out of the daily operations of the business to take move into a director role, he has remained steadfast in his ambition to help organisations improve their business through the intelligent use of technology. 

This talented man has won several awards such as a Technology Innovator, Owner Manager of the Year, Entrepreneur of the Year finalist, and 30 Under 30 Entrepreneur for his brilliant contributions in business insights, IT intelligence, and data analytical acumen.  

In this episode, Luke shares with us the challenges he overcame to achieve the technological transformation in Melbourne Airport and how data analytics was the biggest part of the job. He shows us with some real-life examples of how data made the passengers’ journey easier, faster, and more comfortable and enabled the airport staff to better assist the passengers, as well as creating great customer experience.

He also sheds light on the best strategy for a data infrastructure for any kind of business and discusses the enormous use of enterprise data platforms and predictive analysis to enhance the customer journey and help everyone involved. 

Apart from that, we also get to learn how he found out the right resources to use and companies to merge with while building his own company Mercury IT. And, much more! 

LinkedIn Profile: https://www.linkedin.com/in/luke-halliday
Mercury IT: https://www.mercuryit.com.au
Melbourne Airport: https://www.melbourneairport.com.au
One book that he would gift it to his younger self: Zen and the Art of Motorcycle Maintenance – https://www.goodreads.com/book/show/629.Zen_and_the_Art_of_Motorcycle_Maintenance

Published Articles:

  1. https://www.linkedin.com/pulse/approach-digital-disruption-innovation-luke-halliday/
  2. https://www.linkedin.com/pulse/update-my-change-position-luke-halliday/

Licenses & Certifications:

  1. Cisco Sales Expert, Issuing authority Cisco
  2. Certified Executive Coach, Issuing authority NS-NLP, Power + Training
  3. Microsoft Certified Systems Engineer (MCSE), Issuing authority Australian College of IT

Mentioned in the interview:

Luke Halliday’s coach: Geoff Wade (https://www.linkedin.com/in/geoffreywade) at Onirik (https://www.onirik.com.au)

Learn more about Luke from the news:

Have a question for Luke and/or Jason?

Leave your voice message here at: https://anchor.fm/analyticsshow/message



03 Dec: E6 – Prashant Natarajan – Healthcare Analytics and the Ever-changing Landscape of Analytics Vendors

Prashant Natarajan

Could it be that we are living in revolutionary times? We are on the crest of a wave coming for the last 40 or 50 years… data and analytics have the potential to make a massive impact in all industries. 

One of the reasons why The Analytics Show works so well is because it has some of the biggest experts in data and analytics as guests. By sharing their knowledge and expertise, they help our views learn more and advance their careers much faster.

This is why it’s my great pleasure to present our newest guest on the show, Prashant Natarajan, and I hope you enjoy this episode.

Prashant is a technology and product executive with expertise in data, analytics and machine including financial services, healthcare, government, and manufacturing.

He has worked in many important roles, such as business and technology leadership at Deloitte, learning applications. In addition to this, Prashanat has demonstrated his professional abilities across multiple verticals at  H2O.ai, Oracle and Siemens in the USA, Australia, Europe and Asia Pacific.

What is also amazing is that Prashant is a lead author or contributor to 5 books on software development, AI, ML, big data, and business intelligence. He is a Co-Faculty Instructor at Stanford University, guest lecturer at Monash University, and an Advisor at Louisiana Tech University. But the list goes on, doesn’t stop there: he is an industry advisor at Pistoia Alliance, University of California at San Francisco, and the Council for Affordable Health Coverage in Washington DC.

When someone like this drops us a visit and accepts to be a guest on the show, it proves we are doing the right thing promoting leaders in the field of data and analytics. If you’d like to learn much more about technology, life and approach to business, I strongly suggest you have a listen and see for yourself why Prashant is one of the top experts in the industry.

Why is empathy so important in working with colleagues? And why is it very important that you have a supportive partner by your side?

Prashat will also talk about being a good leader, and the attributes a good leader needs to have; why and how he decided to come to Australia; how he finds time to write his books – even against his super-busy work schedule; how he sees product management and development in the months and years to come, and much, much more…

Connect with Prashant on LinkedIn: https://www.linkedin.com/in/natarpr/

To learn more about Prashant:




02 Nov: E5 – Dr. Alex Antic – Mission to Train the Next Generation of Data Scientists

Dr. Alex Antic
Alex Antic

Dr. Alex Antic is a trusted and experienced Data Science leader, with a proven record of delivering innovative, successful and sustainable projects in government, industry and startups (including Sports Analytics), that leverage data and Machine Learning/Deep Learning capabilities to deliver actionable insights.

Dr. Antic is currently serving as an Academic at ANU, whilst also being a Principal Data Scientist for Federal Agency. Before his current role at ANU, Alex was a quantitative analyst at hedge fund and investment bank. He has also worked with the actuarial teams in the marketing analytics. Because of this unique career path with the commercial experience, he understands the business needs well as well as able to be pragmatics with the commercial perspective whilst working at different environment. Dr. Antic is currently also helping ANU to set up an institute of analytics to help bridge the gap between the PhD students and commercial / government sectors.

In this interview, we discussed how an organisation can build up its data science capabilities and what to look for when interviewing candidates. Due to his unique work history, I asked him about his view on data scientist vs quantitative analyst vs actuary. Finally, Dr. Antic also shared with us about this research focuses on the subjects like confidential computing and natural language processing.

LinkedIn Profile URL: linkedin.com/in/alexantic

Blog Site: https://impartiallyderivative.com/

Official Site: https://cecs.anu.edu.au/people/alex-antic

Human Services Australia: https://www.humanservices.gov.au/

Meetups that Alex runs:

Alex’s blogs that you should read

Featured Interviews:




01 Oct: E4 – Eric Axelrod – Analytics in the Cloud and How the Future of Web Conference is Shifting

Eric Axelrod

Eric Axelrod is the President and Chief Architect for DIGR. DIGR is a BI and analytics consulting company based in the USA, and they help organizations become more agile with end-to-end Business Intelligence solutions. Examples of some of the services DIGR offers are Cloud Data Platform Migrations, Data Architecture, Data Warehousing, Database Design, Data Integration, and Business Intelligence tool deployment.

He is also the founder of for Cloud Data Summit (CDS). CDS Is the premier web-based summit for cloud data technology. Through CDS, you can learn from companies which have migrated data platforms from on-premise to the cloud. You can then see how these companies redesigned to take advantage of endless storage and compute power of the Cloud Computing. 

CDS has some extremely talented speakers lineup. Few notable speakers are as follows: 

  • Jay Natarajan from US AI Lead and Lead Architect at Microsoft will talk about the world of AI and how getting your data strategy right would help you to transform your organization and unlock new use cases for AI and ML.
  • Dan Linstedt, the inventor of Data Vault, teaches about how to use the infinite capacity of cloud DW platforms make true agile data architecture possible and many more.
  • Scott Clendaniel from Harvard and Legg Mason explains how to tune AI models in the cloud. 
  • Kurt Cagle from Cognitive World (and Forbes Contributor) is covering how cloud transforms Enterprise Data Management. 

More information about Cloud Data Summit

Conference Date: 16-17 Oct 2019

Regular Registration: https://www.clouddatasummit.com/registration

Coupon Code: 1MXTASSDC 

Special offers to students.  Student Registration: https://www.clouddatasummit.com/student-registration/

FAQ about Cloud Data Summit: https://www.7wdata.be/event/cloud-data-summit-october-2019/

Apart from his day to day jobs, Eric also plays the role of advisor on the following companies:

  1. GLG
    1. GLG is the world’s leading platform connecting business to insight.
    2. https://glg.it/
    3. https://www.linkedin.com/company/glg/
  2. 10X Factory
    1. #1 Community for CEOs & Founders Looking to 10x Their Growth
    2. https://www.10xfactory.com/
    3. https://www.linkedin.com/company/10x-factory/
  3. Advisory Cloud
    1. AdvisoryCloud provides professionals the platform, exposure, and tools to monetize their knowledge as an advisor. 
    2. https://www.advisorycloud.com/
    3. https://www.linkedin.com/company/advisorycloud/
  4. Alpha Insights
    1. AlphaSights is a professional services firm employing several hundred ambitious professionals in 9 offices around the world.
    2. https://www.alphasights.com/
    3. https://www.linkedin.com/company/alphasights/

LinkedIn Profile: https://www.linkedin.com/in/ericaxelrod/

Where you can also find Eric:

Places where Eric reads and listens to gain more and new knowledge: 

Favorite blogs

CB Insights 
CIO Magazine
InformationWeek
7wData
KDnuggets
SaaStr

Favorite podcasts

Salesman Podcast
Joe Rogan