Business Intelligence



02 Mar: E9 – Peter Gurrie – On the Power of Data and Analytics to Create Stellar Customer Experiences

Peter Gurrie

With almost two decades of experience in the field of data-driven customer experience, Peter Gurrie has enough stories to share on the subject to mesmerise anyone.

He started to get a robust sense of the customer perspective from the very early stages of his career in the field of creative design and marketing. Gradually, he turned his focus on the overall spectrum of creating customer-centric transformation using data for businesses worldwide.

Back in 2009, Peter co-founded a customer-centric data agency, JBA, that garnered considerable success in serving clients across telecommunications, retail, and service verticals with their data and analytics services to create a better customer experience. JBA was successfully sold to the IVE Group in 2016.

He is currently the Experience Services Director at the IVE Group, Australia’s leading holistic marketing company that generates revenues over $700m and employs over 1,800 staff. IVE connects businesses with their customers across industry verticals.

At IVE, Peter leads Platform ROI, Analytics, and Campaign Enablement with a specific focus on partnering with C level clients to shape business investment structure and ensure the delivery of ROI.

Peter believes data is not just a measurement tool rather it is a measurable asset and the key to business, brand, and customer success. The customer and their experience have always been at the centre of his approach. He believes that it is this data-informed customer centricity which shapes leading brands.

So, when it comes to using data and analytics for designing a stellar customer experience, Peter is one of the brilliant minds in the field with extensive experience and breadth of expertise.

In this Episode, Peter bares open his wisdom for the audience. He talks about creating a successful brand experience and customer experience from all the possible perspectives.

Learn from him about what customer experience really is and how to understand the customer’s perspective through the lenses of artistic inquiry and criticism.

Are you thinking about how to use data and analytics for creating better customer experience? Know how to take the data and analytics to the level of being surgical to control and increase efficiency and outcomes of campaigns at each touchpoint with the customers with the incremental improvement of the analytical framework. 

What you should definitely not miss listening to is the idea of creating the futuristic omnichannel marketing infrastructure and personalised customer experience using all the latest advancements in the field of customer analytics, email marketing, and offline and online dynamism.

Listen to it till the end! 

More links about the guest:

LinkedIn:  https://www.linkedin.com/in/petergurrie/

What is one book that you would gift to your younger self and why this book?

Links to His Organisation: https://www.ivegroup.com.au/

News about the guest and organisation:



02 Nov: E5 – Dr. Alex Antic – Mission to Train the Next Generation of Data Scientists

Dr. Alex Antic
Alex Antic

Dr. Alex Antic is a trusted and experienced Data Science leader, with a proven record of delivering innovative, successful and sustainable projects in government, industry and startups (including Sports Analytics), that leverage data and Machine Learning/Deep Learning capabilities to deliver actionable insights.

Dr. Antic is currently serving as an Academic at ANU, whilst also being a Principal Data Scientist for Federal Agency. Before his current role at ANU, Alex was a quantitative analyst at hedge fund and investment bank. He has also worked with the actuarial teams in the marketing analytics. Because of this unique career path with the commercial experience, he understands the business needs well as well as able to be pragmatics with the commercial perspective whilst working at different environment. Dr. Antic is currently also helping ANU to set up an institute of analytics to help bridge the gap between the PhD students and commercial / government sectors.

In this interview, we discussed how an organisation can build up its data science capabilities and what to look for when interviewing candidates. Due to his unique work history, I asked him about his view on data scientist vs quantitative analyst vs actuary. Finally, Dr. Antic also shared with us about this research focuses on the subjects like confidential computing and natural language processing.

LinkedIn Profile URL: linkedin.com/in/alexantic

Blog Site: https://impartiallyderivative.com/

Official Site: https://cecs.anu.edu.au/people/alex-antic

Human Services Australia: https://www.humanservices.gov.au/

Meetups that Alex runs:

Alex’s blogs that you should read

Featured Interviews:




01 Oct: E4 – Eric Axelrod – Analytics in the Cloud and How the Future of Web Conference is Shifting

Eric Axelrod

Eric Axelrod is the President and Chief Architect for DIGR. DIGR is a BI and analytics consulting company based in the USA, and they help organizations become more agile with end-to-end Business Intelligence solutions. Examples of some of the services DIGR offers are Cloud Data Platform Migrations, Data Architecture, Data Warehousing, Database Design, Data Integration, and Business Intelligence tool deployment.

He is also the founder of for Cloud Data Summit (CDS). CDS Is the premier web-based summit for cloud data technology. Through CDS, you can learn from companies which have migrated data platforms from on-premise to the cloud. You can then see how these companies redesigned to take advantage of endless storage and compute power of the Cloud Computing. 

CDS has some extremely talented speakers lineup. Few notable speakers are as follows: 

  • Jay Natarajan from US AI Lead and Lead Architect at Microsoft will talk about the world of AI and how getting your data strategy right would help you to transform your organization and unlock new use cases for AI and ML.
  • Dan Linstedt, the inventor of Data Vault, teaches about how to use the infinite capacity of cloud DW platforms make true agile data architecture possible and many more.
  • Scott Clendaniel from Harvard and Legg Mason explains how to tune AI models in the cloud. 
  • Kurt Cagle from Cognitive World (and Forbes Contributor) is covering how cloud transforms Enterprise Data Management. 

More information about Cloud Data Summit

Conference Date: 16-17 Oct 2019

Regular Registration: https://www.clouddatasummit.com/registration

Coupon Code: 1MXTASSDC 

Special offers to students.  Student Registration: https://www.clouddatasummit.com/student-registration/

FAQ about Cloud Data Summit: https://www.7wdata.be/event/cloud-data-summit-october-2019/

Apart from his day to day jobs, Eric also plays the role of advisor on the following companies:

  1. GLG
    1. GLG is the world’s leading platform connecting business to insight.
    2. https://glg.it/
    3. https://www.linkedin.com/company/glg/
  2. 10X Factory
    1. #1 Community for CEOs & Founders Looking to 10x Their Growth
    2. https://www.10xfactory.com/
    3. https://www.linkedin.com/company/10x-factory/
  3. Advisory Cloud
    1. AdvisoryCloud provides professionals the platform, exposure, and tools to monetize their knowledge as an advisor. 
    2. https://www.advisorycloud.com/
    3. https://www.linkedin.com/company/advisorycloud/
  4. Alpha Insights
    1. AlphaSights is a professional services firm employing several hundred ambitious professionals in 9 offices around the world.
    2. https://www.alphasights.com/
    3. https://www.linkedin.com/company/alphasights/

LinkedIn Profile: https://www.linkedin.com/in/ericaxelrod/

Where you can also find Eric:

Places where Eric reads and listens to gain more and new knowledge: 

Favorite blogs

CB Insights 
CIO Magazine
InformationWeek
7wData
KDnuggets
SaaStr

Favorite podcasts

Salesman Podcast
Joe Rogan