Data Sciences



02 Apr: E10 – Matthew Liebmann – How Data Science Is Shaping the Future of Movie Marketing

Do you want to know how data and analytics are helping all of your favorite movies to reach you in the cinemas? 

Matthew Liebmann is the professional with the answers. With over 25 years of experience in the entertainment and media sector, he knows the ins and outs of the industry. He is currently the COO and the Global President of Movio, the global leader in marketing data analytics for the film industry.

Movio utilises data science and campaign management software to help cinema exhibitors, studios, and distributors market their services and create customer loyalty. It uses anonymised data of 39+ million active moviegoers from the world’s leading cinema chains for targeted campaign solutions through behavioral analytics. 

Matthew has been working to ensure the continued success of Movio Cinema, the flagship product of the company, and leading into growing markets in the US and Canada, China, Japan, India, UK, France, Mexico, and Brazil. He is also a part of the organisation’s Strategic Council whereby he is involved with the setting and executing strategies for the company. 

Matthew is a former board member of Screen Australia, the key Federal Government direct funding body for the Australian screen production industry. 

Prior to this, he was the COO of HOYTS Entertainment, one of the world’s leading entertainment companies with a chain of successful cinema complexes in Australia and New Zealand, and as a Director at PricewaterhouseCoopers (PwC). 

At HOYTS, he created, launched, and managed the Hoyts Rewards loyalty programme that received the Award for Marketing Excellence – Loyalty Programs’ by the Australian Marketing Institute, recognising Hoyts Rewards as the nation’s best loyalty program in 2012. At PwC, he was one of the company’s leading experts for the entertainment sector and was the founding author and editor of PwC’s Australian Entertainment and Media Outlook.

The mission of his career is to assist multinational retail, entertainment, media, and leisure organisations to adapt to business model, consumer and technological changes in order to create sustainable, customer-centric growth, and profitability.

In this episode, Matthew goes really deep into the cutting-edge advancements in entertainment marketing and the use of data and analytics to create stellar customer experiences. 

Weaving the online and offline data — loyalty programmes, subscriptions, purchase information, time and frequency, and many other details — for the betterment of moviegoers, filmmakers, and the exhibitors alike.  

How it’s all about giving the best experience to the customers otherwise the main purpose of data and analytics will fail. 

Why Netflix is buying cinemas and in which direction the streaming services are headed. How cinema has been competing, innovating, and thriving still. 

How the rise of so many streaming services is going to create problems for the consumers and how the local content can survive in the age of streaming disruption. 

And, much more!

More links about the guest

LinkedIn Profile:

What is one book that you would gift to your younger self and why this book?

His Organisations: 

Articles:

In the News:



02 Mar: E9 – Peter Gurrie – On the Power of Data and Analytics to Create Stellar Customer Experiences

Peter Gurrie

With almost two decades of experience in the field of data-driven customer experience, Peter Gurrie has enough stories to share on the subject to mesmerise anyone.

He started to get a robust sense of the customer perspective from the very early stages of his career in the field of creative design and marketing. Gradually, he turned his focus on the overall spectrum of creating customer-centric transformation using data for businesses worldwide.

Back in 2009, Peter co-founded a customer-centric data agency, JBA, that garnered considerable success in serving clients across telecommunications, retail, and service verticals with their data and analytics services to create a better customer experience. JBA was successfully sold to the IVE Group in 2016.

He is currently the Experience Services Director at the IVE Group, Australia’s leading holistic marketing company that generates revenues over $700m and employs over 1,800 staff. IVE connects businesses with their customers across industry verticals.

At IVE, Peter leads Platform ROI, Analytics, and Campaign Enablement with a specific focus on partnering with C level clients to shape business investment structure and ensure the delivery of ROI.

Peter believes data is not just a measurement tool rather it is a measurable asset and the key to business, brand, and customer success. The customer and their experience have always been at the centre of his approach. He believes that it is this data-informed customer centricity which shapes leading brands.

So, when it comes to using data and analytics for designing a stellar customer experience, Peter is one of the brilliant minds in the field with extensive experience and breadth of expertise.

In this Episode, Peter bares open his wisdom for the audience. He talks about creating a successful brand experience and customer experience from all the possible perspectives.

Learn from him about what customer experience really is and how to understand the customer’s perspective through the lenses of artistic inquiry and criticism.

Are you thinking about how to use data and analytics for creating better customer experience? Know how to take the data and analytics to the level of being surgical to control and increase efficiency and outcomes of campaigns at each touchpoint with the customers with the incremental improvement of the analytical framework. 

What you should definitely not miss listening to is the idea of creating the futuristic omnichannel marketing infrastructure and personalised customer experience using all the latest advancements in the field of customer analytics, email marketing, and offline and online dynamism.

Listen to it till the end! 

More links about the guest:

LinkedIn:  https://www.linkedin.com/in/petergurrie/

What is one book that you would gift to your younger self and why this book?

Links to His Organisation: https://www.ivegroup.com.au/

News about the guest and organisation:



07 Feb: E8 – Sharala Axryd: A Data Evangelist the World Badly Needs

Sharala Axryd

When it comes to talking about today’s data and analytics landscape, the conversation will inevitably lead to Sharala Axryd, who is transforming the picture of big data in Asia and all over the world. A thought leader in the data science space, her passion coupled with extensive expertise has made her a highly-sought after speaker for conferences to talk about everything from Artificial Intelligence to women in STEM.

She is the Founder and CEO of The Center of Applied Data Science (CADS) which is ASEAN’s first and only one stop platform and center of excellence for Data Science. Based in Malaysia, CADS integrates 21st century data skilled talent within the academia and the businesses of the ASEAN region for the betterment of both. 

CADS is a Data, Analytics & Artificial Intelligence business transformation company with the focus on human capital, ushering organizations and individuals alike into a data-driven future with the skills and strategy to succeed. Among their many capabilities is facilitating training programs for eligible graduates and the workforce to turn them into data professionals as well as help businesses to become data driven by identifying and training in-house talents in data and analytics. 

Determined to accelerate data science implementation within industries, Sharala has collaborated with The Data Incubator, an American-based data science centre, and Harvard Business School in Boston in her endeavours to equip Malaysia as the hub of big data analysis. Her tireless efforts are channelled towards nation-building by nurturing world class digital talents in the ASEAN region. CADS also advocates for more women in the technology space and promotes women’s participation in STEM with initiatives like Data for Her. 

Previously, Sharala operated as the CEO of ASEAN Data Analytics Exchange (ADAX), a Malaysian government initiative to turn Malaysia into a global hub for big data analytics solutions and innovations. Apart from that, she is also the founder and CEO of ULearn, a training institute focused on helping engineers to enhance their skills in unconventional and effective methods. 

Her brilliance is also reflected in the hordes of awards that she has received including, EY Woman Entrepreneur Of The Year 2017 Malaysia and SEBA 2018 Woman Technopreneur of the Year. She was also among the Digerati 50 by Digital News Asia (DNA) and has recently been named as one of the Five Most Influential Female Online Entrepreneurs by Morgan Philips.

Her organisation CADS also recently won the world’s first Global Datathon Challenge by the European Data Science Society. 

In this episode, Sharala talks about how she overcame the challenges of introducing data and analytics into the industries and academia of the ASEAN region and how the disruption in the oil, gas, transportation, and banking sector helped the cause.

She also tells us why the best way for a holistic integration of data and analytics into any organisation is through in-house upskilling, how analytics can help businesses to stay relevant in the industry 4.0 by coming up with new business models, and much more.

What is one book that you would gift it to your younger self and why this book?

The Messy Middle:

Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture by Scott Belsky https://www.goodreads.com/en/book/show/40179007-the-messy-middle

More links about the guest

LinkedIn:  https://www.linkedin.com/in/sharalaaxryd/

Links to Her Organisations: 

https://www.thecads.com/
https://www.ulearngroup.com/
https://adax.asia/

Interviews:

Lectures and Articles: 

In The News:



02 Nov: E5 – Dr. Alex Antic – Mission to Train the Next Generation of Data Scientists

Dr. Alex Antic
Alex Antic

Dr. Alex Antic is a trusted and experienced Data Science leader, with a proven record of delivering innovative, successful and sustainable projects in government, industry and startups (including Sports Analytics), that leverage data and Machine Learning/Deep Learning capabilities to deliver actionable insights.

Dr. Antic is currently serving as an Academic at ANU, whilst also being a Principal Data Scientist for Federal Agency. Before his current role at ANU, Alex was a quantitative analyst at hedge fund and investment bank. He has also worked with the actuarial teams in the marketing analytics. Because of this unique career path with the commercial experience, he understands the business needs well as well as able to be pragmatics with the commercial perspective whilst working at different environment. Dr. Antic is currently also helping ANU to set up an institute of analytics to help bridge the gap between the PhD students and commercial / government sectors.

In this interview, we discussed how an organisation can build up its data science capabilities and what to look for when interviewing candidates. Due to his unique work history, I asked him about his view on data scientist vs quantitative analyst vs actuary. Finally, Dr. Antic also shared with us about this research focuses on the subjects like confidential computing and natural language processing.

LinkedIn Profile URL: linkedin.com/in/alexantic

Blog Site: https://impartiallyderivative.com/

Official Site: https://cecs.anu.edu.au/people/alex-antic

Human Services Australia: https://www.humanservices.gov.au/

Meetups that Alex runs:

Alex’s blogs that you should read

Featured Interviews:




01 Oct: E4 – Eric Axelrod – Analytics in the Cloud and How the Future of Web Conference is Shifting

Eric Axelrod

Eric Axelrod is the President and Chief Architect for DIGR. DIGR is a BI and analytics consulting company based in the USA, and they help organizations become more agile with end-to-end Business Intelligence solutions. Examples of some of the services DIGR offers are Cloud Data Platform Migrations, Data Architecture, Data Warehousing, Database Design, Data Integration, and Business Intelligence tool deployment.

He is also the founder of for Cloud Data Summit (CDS). CDS Is the premier web-based summit for cloud data technology. Through CDS, you can learn from companies which have migrated data platforms from on-premise to the cloud. You can then see how these companies redesigned to take advantage of endless storage and compute power of the Cloud Computing. 

CDS has some extremely talented speakers lineup. Few notable speakers are as follows: 

  • Jay Natarajan from US AI Lead and Lead Architect at Microsoft will talk about the world of AI and how getting your data strategy right would help you to transform your organization and unlock new use cases for AI and ML.
  • Dan Linstedt, the inventor of Data Vault, teaches about how to use the infinite capacity of cloud DW platforms make true agile data architecture possible and many more.
  • Scott Clendaniel from Harvard and Legg Mason explains how to tune AI models in the cloud. 
  • Kurt Cagle from Cognitive World (and Forbes Contributor) is covering how cloud transforms Enterprise Data Management. 

More information about Cloud Data Summit

Conference Date: 16-17 Oct 2019

Regular Registration: https://www.clouddatasummit.com/registration

Coupon Code: 1MXTASSDC 

Special offers to students.  Student Registration: https://www.clouddatasummit.com/student-registration/

FAQ about Cloud Data Summit: https://www.7wdata.be/event/cloud-data-summit-october-2019/

Apart from his day to day jobs, Eric also plays the role of advisor on the following companies:

  1. GLG
    1. GLG is the world’s leading platform connecting business to insight.
    2. https://glg.it/
    3. https://www.linkedin.com/company/glg/
  2. 10X Factory
    1. #1 Community for CEOs & Founders Looking to 10x Their Growth
    2. https://www.10xfactory.com/
    3. https://www.linkedin.com/company/10x-factory/
  3. Advisory Cloud
    1. AdvisoryCloud provides professionals the platform, exposure, and tools to monetize their knowledge as an advisor. 
    2. https://www.advisorycloud.com/
    3. https://www.linkedin.com/company/advisorycloud/
  4. Alpha Insights
    1. AlphaSights is a professional services firm employing several hundred ambitious professionals in 9 offices around the world.
    2. https://www.alphasights.com/
    3. https://www.linkedin.com/company/alphasights/

LinkedIn Profile: https://www.linkedin.com/in/ericaxelrod/

Where you can also find Eric:

Places where Eric reads and listens to gain more and new knowledge: 

Favorite blogs

CB Insights 
CIO Magazine
InformationWeek
7wData
KDnuggets
SaaStr

Favorite podcasts

Salesman Podcast
Joe Rogan



01 Sep: E3: Andrew Swindell – Information Architecture and the Data Ecosystems in Energy companies

Andrew Swindell is a TOGAF qualified Enterprise Information Architect and with over 20 years’ experience in the field of information technology and enterprise architecture. 

On top of the years of consulting experience in enterprise architecture and data analytics, he is also a speaker and an author. Andrew has domain expertise in asset management using technology across different asset intensive environments. He has previously delivered consulting services and projects in a number of companies including NSW Transport and BHP Billiton.

Currently, he is helping Origin Energy to move into a modern data architecture and upgrade its gas business portfolio with modern technological capabilities.

Andrew does this through applying architecture disciplines, engaging stakeholders at all levels including Boards and Executive Teams and driving a strong focus on collaboration and business outcomes.

Today, Andrew will share with us how data, analytics and enterprise architecture are applied in the gas and energy industry.

Andrew explores the role of Information Architecture, the opportunities it presents and the value generated from focusing on your data assets.

Please enjoy.

Favorite book: Good to Great: Why Some Companies Make the Leap and Others Don’t, by Jim Collins.

LinkedIn Profile:  https://www.linkedin.com/in/andrewswindell/

Published papers & past presentation:

Want to become a certified enterprise architect like Andrew? You can find out more about TOGAF Certification:  http://www.togaf.info/togaf9/index.html



09 Aug: E2: Dr. Warwick Graco – The use of Data Science in Government

Dr. Warwick Graco

Dr Warwick Graco is a senior director in data science at Australian Taxation Office (ATO). He previously worked for what is now called ‘Medicare Australia’ and was manager of a team that built machine-learning and multivariate statistical models to help identify fraud and abuse within Medicare and Pharmaceutical Benefit schemes. During his career, he has also worked in Australian Defence Force as an army officer and served in a variety postings including time spent assisting with development and delivery of command support systems . Over the years, he has published a number of papers and other publications involving topics such as defence, strategy and analytics.

Dr Graco has been a practicing data scientist for 26 years. He was previously the convener of the whole Government Data Analytics Centre of Excellence, was a founding member of the Institute of Analytics Professionals-Australia and was a member of the 1st analytics team to be established at a Federal level in the early 1990s.

His current interests include knowledge acquisition, partitioning of populations and digital profiling. He is also interested in management decision making and the different styles of managers.  

In this episode, Warwick shared how data science is applied in government to help with meeting business outcomes. This includes, but not limited to, some of the special task forces setup at the ATO to combat the black economy and serious non-compliance. We also exchanged views on the future of a cashless economy and how it has the potential to increase revenue collection. In addition to the above, he also discussed the use of statistical techniques to identify different classes in the community such as different types of medical practitioners. One point he emphasized is how important it is for organizations, especially governments, to ‘dig the eyes’ out of data in order to improve decision making, to develop effective policies and programs and to deliver services to the community. 

Current Favorite book: The Second Machine Age Work, Progress, and Prosperity in a Time of Brilliant Technologies, by Erik Brynjolfsson and Andrew McAfee.

LinkedIn Profile: https://www.linkedin.com/in/warwick-graco-4a27044/

Publish papers:

YouTube Video: Data Mining in Public Sector

Past Presentation: