Do you want to know how data and analytics are helping all of your favorite movies to reach you in the cinemas?
Matthew Liebmann is the professional with the answers. With over 25 years of experience in the entertainment and media sector, he knows the ins and outs of the industry. He is currently the COO and the Global President of Movio, the global leader in marketing data analytics for the film industry.
Movio utilises data science and campaign management software to help cinema exhibitors, studios, and distributors market their services and create customer loyalty. It uses anonymised data of 39+ million active moviegoers from the world’s leading cinema chains for targeted campaign solutions through behavioral analytics.
Matthew has been working to ensure the continued success of Movio Cinema, the flagship product of the company, and leading into growing markets in the US and Canada, China, Japan, India, UK, France, Mexico, and Brazil. He is also a part of the organisation’s Strategic Council whereby he is involved with the setting and executing strategies for the company.
Matthew is a former board member of Screen Australia, the key Federal Government direct funding body for the Australian screen production industry.
Prior to this, he was the COO of HOYTS Entertainment, one of the world’s leading entertainment companies with a chain of successful cinema complexes in Australia and New Zealand, and as a Director at PricewaterhouseCoopers (PwC).
At HOYTS, he created, launched, and managed the Hoyts Rewards loyalty programme that received the Award for Marketing Excellence – Loyalty Programs’ by the Australian Marketing Institute, recognising Hoyts Rewards as the nation’s best loyalty program in 2012. At PwC, he was one of the company’s leading experts for the entertainment sector and was the founding author and editor of PwC’s Australian Entertainment and Media Outlook.
The mission of his career is to assist multinational retail, entertainment, media, and leisure organisations to adapt to business model, consumer and technological changes in order to create sustainable, customer-centric growth, and profitability.
In this episode, Matthew goes really deep into the cutting-edge advancements in entertainment marketing and the use of data and analytics to create stellar customer experiences.
Weaving the online and offline data — loyalty programmes, subscriptions, purchase information, time and frequency, and many other details — for the betterment of moviegoers, filmmakers, and the exhibitors alike.
How it’s all about giving the best experience to the customers otherwise the main purpose of data and analytics will fail.
Why Netflix is buying cinemas and in which direction the streaming services are headed. How cinema has been competing, innovating, and thriving still.
How the rise of so many streaming services is going to create problems for the consumers and how the local content can survive in the age of streaming disruption.
And, much more!
More links about the guest
What is one book that you would gift to your younger self and why this book?
In the News:
With almost two decades of experience in the field of data-driven customer experience, Peter Gurrie has enough stories to share on the subject to mesmerise anyone.
He started to get a robust sense of the customer perspective from the very early stages of his career in the field of creative design and marketing. Gradually, he turned his focus on the overall spectrum of creating customer-centric transformation using data for businesses worldwide.
Back in 2009, Peter co-founded a customer-centric data agency, JBA, that garnered considerable success in serving clients across telecommunications, retail, and service verticals with their data and analytics services to create a better customer experience. JBA was successfully sold to the IVE Group in 2016.
He is currently the Experience Services Director at the IVE Group, Australia’s leading holistic marketing company that generates revenues over $700m and employs over 1,800 staff. IVE connects businesses with their customers across industry verticals.
At IVE, Peter leads Platform ROI, Analytics, and Campaign Enablement with a specific focus on partnering with C level clients to shape business investment structure and ensure the delivery of ROI.
Peter believes data is not just a measurement tool rather it is a measurable asset and the key to business, brand, and customer success. The customer and their experience have always been at the centre of his approach. He believes that it is this data-informed customer centricity which shapes leading brands.
So, when it comes to using data and analytics for designing a stellar customer experience, Peter is one of the brilliant minds in the field with extensive experience and breadth of expertise.
In this Episode, Peter bares open his wisdom for the audience. He talks about creating a successful brand experience and customer experience from all the possible perspectives.
Learn from him about what customer experience really is and how to understand the customer’s perspective through the lenses of artistic inquiry and criticism.
Are you thinking about how to use data and analytics for creating better customer experience? Know how to take the data and analytics to the level of being surgical to control and increase efficiency and outcomes of campaigns at each touchpoint with the customers with the incremental improvement of the analytical framework.
What you should definitely not miss listening to is the idea of creating the futuristic omnichannel marketing infrastructure and personalised customer experience using all the latest advancements in the field of customer analytics, email marketing, and offline and online dynamism.
Listen to it till the end!
More links about the guest:
What is one book that you would gift to your younger self and why this book?
Links to His Organisation: https://www.ivegroup.com.au/
News about the guest and organisation:
When it comes to talking about today’s data and analytics landscape, the conversation will inevitably lead to Sharala Axryd, who is transforming the picture of big data in Asia and all over the world. A thought leader in the data science space, her passion coupled with extensive expertise has made her a highly-sought after speaker for conferences to talk about everything from Artificial Intelligence to women in STEM.
She is the Founder and CEO of The Center of Applied Data Science (CADS) which is ASEAN’s first and only one stop platform and center of excellence for Data Science. Based in Malaysia, CADS integrates 21st century data skilled talent within the academia and the businesses of the ASEAN region for the betterment of both.
CADS is a Data, Analytics & Artificial Intelligence business transformation company with the focus on human capital, ushering organizations and individuals alike into a data-driven future with the skills and strategy to succeed. Among their many capabilities is facilitating training programs for eligible graduates and the workforce to turn them into data professionals as well as help businesses to become data driven by identifying and training in-house talents in data and analytics.
Determined to accelerate data science implementation within industries, Sharala has collaborated with The Data Incubator, an American-based data science centre, and Harvard Business School in Boston in her endeavours to equip Malaysia as the hub of big data analysis. Her tireless efforts are channelled towards nation-building by nurturing world class digital talents in the ASEAN region. CADS also advocates for more women in the technology space and promotes women’s participation in STEM with initiatives like Data for Her.
Previously, Sharala operated as the CEO of ASEAN Data Analytics Exchange (ADAX), a Malaysian government initiative to turn Malaysia into a global hub for big data analytics solutions and innovations. Apart from that, she is also the founder and CEO of ULearn, a training institute focused on helping engineers to enhance their skills in unconventional and effective methods.
Her brilliance is also reflected in the hordes of awards that she has received including, EY Woman Entrepreneur Of The Year 2017 Malaysia and SEBA 2018 Woman Technopreneur of the Year. She was also among the Digerati 50 by Digital News Asia (DNA) and has recently been named as one of the Five Most Influential Female Online Entrepreneurs by Morgan Philips.
Her organisation CADS also recently won the world’s first Global Datathon Challenge by the European Data Science Society.
In this episode, Sharala talks about how she overcame the challenges of introducing data and analytics into the industries and academia of the ASEAN region and how the disruption in the oil, gas, transportation, and banking sector helped the cause.
She also tells us why the best way for a holistic integration of data and analytics into any organisation is through in-house upskilling, how analytics can help businesses to stay relevant in the industry 4.0 by coming up with new business models, and much more.
What is one book that you would gift it to your younger self and why this book?
The Messy Middle:
Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture by Scott Belsky https://www.goodreads.com/en/book/show/40179007-the-messy-middle
More links about the guest
Links to Her Organisations:
Lectures and Articles:
In The News:
Luke Halliday is a dedicated problem solver who believes in making the impossible possible with a driven passion to transform technology explicitly into tangible business values. Most recently, he has been doing it for the Australian airport industry.
He was previously an Executive Technology at Australia Pacific Airport Corporation, the operator of Melbourne and Launceston Airports, Where he is transforming airport technology and shaping the organization’s future trajectory by building a real-time, predictive data analytics capability and enterprise data platform.
In his role as CIO, Luke has combated cost challenges, redesigned the operating model of technology to integrated outsourced and internal teams and set a strategy that is modernising technology across the airport. He is passionate about how data analytics and AI will improve overall airport operations and security.
He completed his Executive MBA at Bond University, graduated from the Australian Institute of company directors as a qualified director and acquired a range of expertise in business management, marketing, IT infrastructure and systems engineering.
In his early 20’s he co-founded an IT services business which went on to be listed twice in the top 10 fastest growing IT service businesses in Australia – Mercury IT. Through a journey which included merging two other IT businesses into mercury, establishing a management team and eventually stepping out of the daily operations of the business to take move into a director role, he has remained steadfast in his ambition to help organisations improve their business through the intelligent use of technology.
This talented man has won several awards such as a Technology Innovator, Owner Manager of the Year, Entrepreneur of the Year finalist, and 30 Under 30 Entrepreneur for his brilliant contributions in business insights, IT intelligence, and data analytical acumen.
In this episode, Luke shares with us the challenges he overcame to achieve the technological transformation in Melbourne Airport and how data analytics was the biggest part of the job. He shows us with some real-life examples of how data made the passengers’ journey easier, faster, and more comfortable and enabled the airport staff to better assist the passengers, as well as creating great customer experience.
He also sheds light on the best strategy for a data infrastructure for any kind of business and discusses the enormous use of enterprise data platforms and predictive analysis to enhance the customer journey and help everyone involved.
Apart from that, we also get to learn how he found out the right resources to use and companies to merge with while building his own company Mercury IT. And, much more!
LinkedIn Profile: https://www.linkedin.com/in/luke-halliday
Mercury IT: https://www.mercuryit.com.au
Melbourne Airport: https://www.melbourneairport.com.au
One book that he would gift it to his younger self: Zen and the Art of Motorcycle Maintenance – https://www.goodreads.com/book/show/629.Zen_and_the_Art_of_Motorcycle_Maintenance
Licenses & Certifications:
- Cisco Sales Expert, Issuing authority Cisco
- Certified Executive Coach, Issuing authority NS-NLP, Power + Training
- Microsoft Certified Systems Engineer (MCSE), Issuing authority Australian College of IT
Mentioned in the interview:
Learn more about Luke from the news:
Have a question for Luke and/or Jason?
Leave your voice message here at: https://anchor.fm/analyticsshow/message
Could it be that we are living in revolutionary times? We are on the crest of a wave coming for the last 40 or 50 years… data and analytics have the potential to make a massive impact in all industries.
One of the reasons why The Analytics Show works so well is because it has some of the biggest experts in data and analytics as guests. By sharing their knowledge and expertise, they help our views learn more and advance their careers much faster.
This is why it’s my great pleasure to present our newest guest on the show, Prashant Natarajan, and I hope you enjoy this episode.
Prashant is a technology and product executive with expertise in data, analytics and machine including financial services, healthcare, government, and manufacturing.
He has worked in many important roles, such as business and technology leadership at Deloitte, learning applications. In addition to this, Prashanat has demonstrated his professional abilities across multiple verticals at H2O.ai, Oracle and Siemens in the USA, Australia, Europe and Asia Pacific.
What is also amazing is that Prashant is a lead author or contributor to 5 books on software development, AI, ML, big data, and business intelligence. He is a Co-Faculty Instructor at Stanford University, guest lecturer at Monash University, and an Advisor at Louisiana Tech University. But the list goes on, doesn’t stop there: he is an industry advisor at Pistoia Alliance, University of California at San Francisco, and the Council for Affordable Health Coverage in Washington DC.
When someone like this drops us a visit and accepts to be a guest on the show, it proves we are doing the right thing promoting leaders in the field of data and analytics. If you’d like to learn much more about technology, life and approach to business, I strongly suggest you have a listen and see for yourself why Prashant is one of the top experts in the industry.
Why is empathy so important in working with colleagues? And why is it very important that you have a supportive partner by your side?
Prashat will also talk about being a good leader, and the attributes a good leader needs to have; why and how he decided to come to Australia; how he finds time to write his books – even against his super-busy work schedule; how he sees product management and development in the months and years to come, and much, much more…
Connect with Prashant on LinkedIn: https://www.linkedin.com/in/natarpr/
To learn more about Prashant:
- Demystifying Big Data and Machine Learning for Healthcare, by Prashant Natarajan, John C. Frenzel, Detlev H. Smaltz
- Implementing Business Intelligence in Your Healthcare Organization, by Cynthia McKinney, MBA, FHIMSS, PMP, Ray Hess, RRT
- Chapter 11: Communicating through Robust Reporting
- Prashant Natarajan on Google Scholar
- What exactly is Precision Medicine? Prashant Natarajan https://open.spotify.com/show/2EuZcjSyN3bQzH4QjIDR54
- Healthcare IT Today – https://www.healthcareittoday.com/tag/prashant-natarajan/
Dr. Alex Antic is a trusted and experienced Data Science leader, with a proven record of delivering innovative, successful and sustainable projects in government, industry and startups (including Sports Analytics), that leverage data and Machine Learning/Deep Learning capabilities to deliver actionable insights.
Dr. Antic is currently serving as an Academic at ANU, whilst also being a Principal Data Scientist for Federal Agency. Before his current role at ANU, Alex was a quantitative analyst at hedge fund and investment bank. He has also worked with the actuarial teams in the marketing analytics. Because of this unique career path with the commercial experience, he understands the business needs well as well as able to be pragmatics with the commercial perspective whilst working at different environment. Dr. Antic is currently also helping ANU to set up an institute of analytics to help bridge the gap between the PhD students and commercial / government sectors.
In this interview, we discussed how an organisation can build up its data science capabilities and what to look for when interviewing candidates. Due to his unique work history, I asked him about his view on data scientist vs quantitative analyst vs actuary. Finally, Dr. Antic also shared with us about this research focuses on the subjects like confidential computing and natural language processing.
LinkedIn Profile URL: linkedin.com/in/alexantic
Alex’s blogs that you should read
- 10 hidden challenges of working as a Data Scientist, and how to overcome them to advance your career
- 7 questions you need to ask before taking on a Data Science role
Eric Axelrod is the President and Chief Architect for DIGR. DIGR is a BI and analytics consulting company based in the USA, and they help organizations become more agile with end-to-end Business Intelligence solutions. Examples of some of the services DIGR offers are Cloud Data Platform Migrations, Data Architecture, Data Warehousing, Database Design, Data Integration, and Business Intelligence tool deployment.
He is also the founder of for Cloud Data Summit (CDS). CDS Is the premier web-based summit for cloud data technology. Through CDS, you can learn from companies which have migrated data platforms from on-premise to the cloud. You can then see how these companies redesigned to take advantage of endless storage and compute power of the Cloud Computing.
CDS has some extremely talented speakers lineup. Few notable speakers are as follows:
- Jay Natarajan from US AI Lead and Lead Architect at Microsoft will talk about the world of AI and how getting your data strategy right would help you to transform your organization and unlock new use cases for AI and ML.
- Dan Linstedt, the inventor of Data Vault, teaches about how to use the infinite capacity of cloud DW platforms make true agile data architecture possible and many more.
- Scott Clendaniel from Harvard and Legg Mason explains how to tune AI models in the cloud.
- Kurt Cagle from Cognitive World (and Forbes Contributor) is covering how cloud transforms Enterprise Data Management.
More information about Cloud Data Summit
Conference Date: 16-17 Oct 2019
Regular Registration: https://www.clouddatasummit.com/registration
Coupon Code: 1MXTASSDC
Special offers to students. Student Registration: https://www.clouddatasummit.com/student-registration/
FAQ about Cloud Data Summit: https://www.7wdata.be/event/cloud-data-summit-october-2019/
Apart from his day to day jobs, Eric also plays the role of advisor on the following companies:
- 10X Factory
- Advisory Cloud
- Alpha Insights
LinkedIn Profile: https://www.linkedin.com/in/ericaxelrod/
Where you can also find Eric:
Places where Eric reads and listens to gain more and new knowledge:
Andrew Swindell is a TOGAF qualified Enterprise Information Architect and with over 20 years’ experience in the field of information technology and enterprise architecture.
On top of the years of consulting experience in enterprise architecture and data analytics, he is also a speaker and an author. Andrew has domain expertise in asset management using technology across different asset intensive environments. He has previously delivered consulting services and projects in a number of companies including NSW Transport and BHP Billiton.
Currently, he is helping Origin Energy to move into a modern data architecture and upgrade its gas business portfolio with modern technological capabilities.
Andrew does this through applying architecture disciplines, engaging stakeholders at all levels including Boards and Executive Teams and driving a strong focus on collaboration and business outcomes.
Today, Andrew will share with us how data, analytics and enterprise architecture are applied in the gas and energy industry.
Andrew explores the role of Information Architecture, the opportunities it presents and the value generated from focusing on your data assets.
Favorite book: Good to Great: Why Some Companies Make the Leap and Others Don’t, by Jim Collins.
LinkedIn Profile: https://www.linkedin.com/in/andrewswindell/
Published papers & past presentation:
Want to become a certified enterprise architect like Andrew? You can find out more about TOGAF Certification: http://www.togaf.info/togaf9/index.html
Dr Warwick Graco is a senior director in data science at Australian Taxation Office (ATO). He previously worked for what is now called ‘Medicare Australia’ and was manager of a team that built machine-learning and multivariate statistical models to help identify fraud and abuse within Medicare and Pharmaceutical Benefit schemes. During his career, he has also worked in Australian Defence Force as an army officer and served in a variety postings including time spent assisting with development and delivery of command support systems . Over the years, he has published a number of papers and other publications involving topics such as defence, strategy and analytics.
Dr Graco has been a practicing data scientist for 26 years. He was previously the convener of the whole Government Data Analytics Centre of Excellence, was a founding member of the Institute of Analytics Professionals-Australia and was a member of the 1st analytics team to be established at a Federal level in the early 1990s.
His current interests include knowledge acquisition, partitioning of populations and digital profiling. He is also interested in management decision making and the different styles of managers.
In this episode, Warwick shared how data science is applied in government to help with meeting business outcomes. This includes, but not limited to, some of the special task forces setup at the ATO to combat the black economy and serious non-compliance. We also exchanged views on the future of a cashless economy and how it has the potential to increase revenue collection. In addition to the above, he also discussed the use of statistical techniques to identify different classes in the community such as different types of medical practitioners. One point he emphasized is how important it is for organizations, especially governments, to ‘dig the eyes’ out of data in order to improve decision making, to develop effective policies and programs and to deliver services to the community.
Current Favorite book: The Second Machine Age Work, Progress, and Prosperity in a Time of Brilliant Technologies, by Erik Brynjolfsson and Andrew McAfee.
LinkedIn Profile: https://www.linkedin.com/in/warwick-graco-4a27044/
- An Application of Time-Changing Feature Selection
YouTube Video: Data Mining in Public Sector
A former CIO and CTO, Damian Morris has 25 years’ experience negotiating, developing and delivering mission-critical technology systems into the road infrastructure, finance, software and gaming & wagering industries. Damian’s career spans commercial, project & program delivery and governance, information technology implementation, people & management, corporate and strategy roles.
Damian now runs MOSO Consulting, where he works with his clients’ legal and commercial teams to negotiate design and construct and operate & maintain contract suites for the design, delivery, integration and commissioning of complex systems into large infrastructure projects, and their project delivery teams to help manage and govern their project programs.
A software engineer by trade (and an accountant for his sins), Damian is also the developer of MOSO Xmplify, a leading XML editor software application for Apple macOS.
In this episode, Damian and I discuss the challenges of delivering system engineering and system integration projects into large infrastructure programs, and talk about the role and future of Intelligent Transport Systems (ITS) and Connected and Automated Vehicles (CAV) in Australia and around the world. Both of these are enabled by numerous technologies that are undergoing rapid development, and are built on a backbone of pervasive, commodity sensors, communications and data processing infrastructure.
Favorite book is The Lord of the Rings.
LinkedIn Profile: https://www.linkedin.com/in/damian-morris/
Twitter Profile: https://twitter.com/drdm